Jelsa is situated in the middle of the north coast of the island of Hvar, about 28 kilometres from Hvar town. The settlement is concentrated by the sea while the hinterland is surrounded by dense pine woods on the sloping hills of the island's ridge. Jelsa is the only place on the island with an abundance of fresh water, accounting for the luxuriant vegetation. Today, Jelsa is one of the most interesting towns on the island with its pretty main square, narrow streets and historical churches. Once the town of seamanship and wine, nowadays it is a popular destination for tourists.